The Dos and Don’ts of Promotional Products

The Dos and Don’ts of Promotional Products

May 23, 2018

promotional products, promotional product mistakes, approaching a wholesaler, finding a wholesaler, bulk cutting boards

As the use of technology and the internet is always growing, many companies have shifted their operations from the traditional store or warehouse to a virtual business online. Not only does it minimize management expense, it also increases the company’s target market by reaching potential clients further than the surrounding area. In order to facilitate the process of choosing a promotional product, here are a few tips to boost your product reach and choose the perfect product for your business.

The Dos

Following are a few things to consider when choosing the right promotional product to achieve your desired results.

  • Firstly, you must know your target audience so that you can opt for the right product according to your potential clients’ tastes and desires.
  • Along with the product, you should also promote your company values. This can help you achieve the results you are looking for.
  • Always focus on the quality of the product rather than the quantity. If you sell 10 high quality products, you will gain both profit and positive word of mouth to increase your market range.
  • It can be very beneficial to give small gifts to frequent or returning customers. Along with previous purchases, you can also share new promotional products that are available. This will enhance your credibility and customer service.
  • Consider offering to pay shipping or delivery fees. Customers are more likely to follow through with a purchase if there are no additional costs such as shipping at the end of their order.

The Don’ts

While choosing the right promotional product, there are a few things to keep in mind to ensure you end up with the outcome you are looking for.

  • Don’t choose a product made of cheap material. Most businesses prefer choosing products made of wood due to their durability and elegant look. In addition, wood products can easily be engraved with a company name or logo.
  • Don’t create a standard for each product. Every item has its own features, sizes and colors, ensure to customize your promotional product specifically to the item and the target audience.
  • Don’t rush for results. Take your time to make a rational decision and to promote the product properly, attracting the right audience can take time!
  • Don’t choose a product already popular on the market unless you can beat your competition’s prices. You don’t want to set yourself up for failure before you start promoting your product.

Make sure the promotional products you choose are right for your business and your target audience. Here at Bulk Cutting Boards, we offer quality hardwood cutting boards at special bulk pricing. Check out the products on our website and start promoting your business today!

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